Reviews of books

Abstract

The Customer Loyalty Pyramidby Michael W. Lowenstein Westport, CT: Quorum Books, 1997, 255 pages, $59.95Google ScholarKnow Your Customer: New Approaches to Understanding Customer Value and Satisfactionby Robert B. Woodruff and Sarah F. Gardial Cambridge, MA: Blackwell, 1996, 338 pagesGoogle ScholarStrategic Total Quality Management: Corporate Performance and Product Qualityby Christian N. Madu and Chu-hua Kuei Westport, CT: Quorum Books, 1995, 206 pages, $55.00Google ScholarNetworks in Marketingedited by Dawn Iacobucci Thousand Oaks, CA: Sage, 1996Google ScholarMeeting of the Minds: Creating the Market-Based Enterpriseby Vincent Barabba Boston: Harvard Business School Press, 1995, 245 pagesGoogle ScholarMahoney, Joseph. 1995. “The Management of Resources and the Resource of Management.”Journal of Business Research33 (June): 91–101.ArticleGoogle ScholarSlater, Stanley F. and John C. Narver. 1995. “Market Orientation and the Learning Organization.”Journal of Marketing59 (3): 63–74.ArticleGoogle ScholarTeece, David J., Gary Pisano, and Amy Shuen. 1997. “Dynamic Capabilities and Strategic Management.”Strategic Management Journal18 (7): 509–533.ArticleGoogle ScholarDeming, W. E. 1993.The New Economics of Industry, Government, Education. Cambridge: MIT Press.Google ScholarJuran, J. M. 1989.Juran on Quality by Design by Design—The New Steps for Planning Quality Into Goods and ServicesNew York: Free Press.Google ScholarRosengren, K. E. 1974. “Uses and Gratifications: A Paradigm Outlined.” InThe Uses of Mass Communications: Current Perspectives on Gratifications Research. Eds. J. G. Blumler and E. Katz. Beverly Hills, CA: Sage.Google ScholarDownload references