Sampling in the twenty-first century
Journal of the Academy of Marketing Science · 1999 · Volume 27 · Issue 2
Abstract
This article summarizes the most significant developments in survey sampling in the twentieth century, especially as they relate to marketing and marketing research, and attempts to predict, based on what we know now, significant developments that will occur early in the twenty-first century. The article is divided into the following sections: (1) Developments in Door-to-Door Sampling, (2) Developments in Telephone and Mail Surveys, (3) Location Samples, (4) Focus Groups and Other Sloppy Samples, (5) Sampling Rare Populations, (6) Business Surveys, (7) Panels, (8) Developments in the Theoretical Foundation of Survey Sampling, and (9) The Evolutionary Process and Future Developments.
Keywords
Telephone Survey, American Statistical Association, Mail Survey, Random Digit, Network Sampling
Enable JavaScript for citation tools and additional paper interactions.