Reviews of books

Abstract

“Domain Name Dispute Continues.” 1998.Computer News, March, pp. 1, 7.“Legislative Update.” 1998.Teleservices News, April 6, p. 13.Sense & Respond: Capturing Value in the Network Eraedited by Stephen P. Bradley and Richard L. Nolan Boston: Harvard Business School Press, 1998, $45.00Google ScholarThe Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implicationsedited by Allan C. Reddy Westport, CT: Quorum, 1997, 176 pages, $59.95Google ScholarReferencesChun, Miram. 1998. “Cyberstats.”Internet Business3 (12): 22.Google ScholarNarisetti, Raju. 1998. “New and Improved: Ad Experts Talk About How Their Business Will be Transformed by Technology.”Wall Street Journal, November 16, p. R33.Electronic Marketing and the Consumeredited by Robert A. Peterson Thousand Oaks, CA: Sage, 1997, 193 pagesGoogle ScholarNew Strategies for Marketing Information Technologyedited by Christopher Field Chapman & Hall, 1996, 369 pagesCybermarketing: Your Interactive Marketing Consultantedited by Regina Brady, Edward Forrest, and Richard Mizerski Lincoln, IL: NTC Business Books, in conjunction with the American Marketing Association, 1997, 327 pages, $22.95Google ScholarReferencesBradley, Sam. 1996. “D. Mail is Becoming E-mail: Direct Marketers are Getting Interactive.”Brandweek, April 15, 44–46.Google ScholarPliskin, Nava and Celia T. Romm. 1997. “The Impact of E-mail on the Evolution of a Virtual Community During a Strike.”Information and Management32 (5): 245–255.ArticleGoogle ScholarCybertalk That Sellsby Herschell Gordon and Jamie Murphy Chicago: Contemporary Books, 1998, 133 pages, $14.95 (U.S.), $19.95 (Canada)Google ScholarNegative Option Marketing: A Canadian-American ComparisonDownload references