Multiple Tasks' and Multiple Goals' Effect on Creativity: Forced Incubation or Just a Distraction?
Nora Madjar, Christina E. Shalley
Journal of Management · 2008 · Volume 34 · Issue 4
Abstract
The authors examine the effects of multiple goals on three different tasks (i.e., two creativity tasks and one intervening task) and the discretion to switch back and forth between tasks on creative performance. They propose that individuals' focus of attention and cognitive exhaustion may explain the hypothesized effects on incubation and subsequent creativity. Results demonstrate the highest creativity when individuals have goals for all tasks and discretion to switch between them. The results in part are explained by focus of attention and cognitive exhaustion. The authors discuss how multiple tasks'and goals' effect on creativity can lead to forced incubation.
Keywords
creativity, goals, incubation, multitasking
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