Strategy in Network Industries: A Review and Research Agenda
David P. McIntyre, Mohan Subramaniam
Journal of Management · 2009 · Volume 35 · Issue 6
Abstract
This article reviews extant theoretical perspectives and empirical literature at the nexus of network effects and strategy. Building on these insights, it offers a research framework that focuses on three primary avenues: the strategic drivers of network intensity, approaches to assess variations in network intensity, and effective strategies for leveraging network intensity. In doing so, the study widens the perspective of the role of strategy in network industries and offers directions for future research.
Keywords
network effects, competitive strategy, technology management
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