Constructing Consumer Responsibility: Exploring the Role of Corporate Communications
Organization Studies · 2008 · Volume 29 · Issue 12
Abstract
This article examines the role of corporations in constructing the nature, meaning and implications of `consumer responsibility'. It draws on a theoretical framework that elaborates how objects, subjects and concepts are configured in organizational discourse. Using critical discourse analysis, it reveals how consumer responsibility is organized into meaningful cultural knowledge through corporate communications. The findings suggest that such communications rely on strategic juxtapositions that offer a morally unconflicting concept of consumer responsibility that is facilitative of market choice.
Keywords
consumer responsibility, corporate communications, discourse, power, morality, responsible tourism, corporate social responsibility
Enable JavaScript for citation tools and additional paper interactions.