“Rather Than Follow Change, Business Must Lead this Transformation”: Global business’s institutional project to privatize global environmental governance, 1990–2010

Organization Studies · 2024 · Volume 45 · Issue 1

Abstract

Regardless of the enormous risks to humanity, the three-decades-long international effort to administer sustainability has seen an intensifying process of governance privatization, coupled with a failure to reduce global emissions. Bridging neo-institutional and business-class theories, I examine the mobilization of a class-wide coalition of major transnational corporations on a long-term institutional project to shape environmental governance in the mold of a private, market-based institutional logic. Drawing from analyses of the structure, discourse, and activities of the transnational business association World Business Council for Sustainable Development circa 1990–2010, I show how the WBCSD unites the CEOs of some of the largest transnational corporations into a cohesive leadership group, mobilizes the corporate resources they command, and coordinates global-scale, durable institutional creation work. The project’s purpose is to crowd out the state-based logic of environmental governance, thus restricting the development of market-incongruent sustainability organizing. The article contributes to the understanding of societal-level, large-scale institutional work by examining the key agency of business classes in such work, the organization of large-scale work through multifaceted projects, and its orientation to set institutional logics through diverse creation of institutional forms that embody the logic.

Keywords

class, climate change, CSR, elites, governance, institutional work, power, sustainability

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