Reviews of books

Abstract

Klein, Naomi 2000.No Logo: Taking Aim at the Brand BulliesToronto, Canada: Knopf.Google ScholarMurray, Jeff B. and Julie L. Ozanne. 1991. “The Critical Imagination: Emancipatory Interests in Consumer Research.”Journal of Consumer Research18 (2): 129–144.ArticleGoogle ScholarPenaloza, Lisa and Linda Price. 1993. “Consumer Resistance: A Conceptual Overview.” InAdvances in Consumer ResearchVol. 20. Eds. Leigh McAlister and Michael L. Rothschild. Provo, UT: Association for Consumer Research, 123–128.Google ScholarHandbook of Marketing and SocietyVolume Editors: Paul N. Bloom and Gregory T. Gundlach Thousand Oaks, CA: Sage, 2001, 543 pages, $94.95 (hardcover)Google ScholarReferencesCrane, Andrew. 1998. “Exploring Green Alliances.”Journal of Marketing Management14 (August): 559–579.Google ScholarDrumwright, Minette E., Peggy H. Cunningham, and Ida E. Berger. 2000. “Social Alliances: Company/Nonprofit Collaboration.” Report No. 00-101. Marketing Science Institute, Cambridge, MA.Google ScholarHarrison, Kathryn. 1999. “Talking With the Donkey: Cooperative Approaches to Environmental Protection.”Journal of Industrial Ecology2 (3): 51–72.ArticleGoogle ScholarLivesey, Sharon. 1999. “McDonald's and the Environmental Defense Fund: A Case Study of a Green Alliance.”Journal of Business Communications36 (January): 5–39.ArticleGoogle ScholarMilliman, John, Judith A. Clair, and Ian Mitroff. 1994. “Environmental Groups and Business Organizations: Conflict or Co-Operation?”Society for Advanced Management Journal59 (1991): 41–47.Google ScholarMilne, George R., Easwar S. Iyer, and Sara Gooding-Williams. 1996. “Environmental Organization Alliance Relationships Within and Across Nonprofit, Business, and Government Sectors”Journal of Public Policy and Marketing15 (2): 203–215.Google ScholarRowell, Andrew. 1996.Green Backlash: Global Subversion of the Environmental Movement. New York: Routledge.Google ScholarWestley, Frances and Harri Vredenburg. 1991. “Strategic Bridging: The Collaboration Between Environmentalists and Business in the Marketing of Green Products”Journal of Applied Behavioral Science27 (March): 65–90.ArticleGoogle ScholarNGOs Engaging With Business: A World of Difference and a Difference to the WorldBy Simon Heap Oxford, UK: INTRAC, 2000, 309 pages, £15.95 (paper)Google ScholarReferencesBrown, Stephen. 1995.Postmodern Marketing. London: Routledge.Google Scholar“Sending Ethnographers into New-SKU Jungle.” 2000.Brandweek, September 25, p. 32.Sherry, John F. 1995. “Marketing and Consumer Behavior: Into the Field.” InContemporary Marketing and Consumer Behavior. Ed. John F. Sherry. Thousand Oaks, CA: Sage, 3–44.Google ScholarStern, Barbara B. 1990. “Literary Criticism and the History of Marketing Thought: A New Perspective on ‘Reading’ Marketing Thought.”Journal of the Academy of Marketing Science18 (4): 329–336.ArticleGoogle Scholar—. 1992. “Historical and Personal Nostalgia in Advertising Text: TheFin de SiècleEffect.”Journal of Advertising21 (4): 11–22.Google Scholar“Storytelling: A New Way to Get Close to Your Customer.” 1997.Fortune, February 3, p. 102.Rethinking Marketing: Qualitative Strategies and Exotic VisionsBy Alf H. Walle III Westport, CT: Quorum Books, 2001, 211 pages, $67.50Google ScholarReferencesCausey, Robert L. 1977.Unity of Science. Boston, MA: D. Reidel.Google ScholarHunt, Shelby D. 1991.Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. Cincinnati, OH: South-Western.Google ScholarNorth, Douglass C. 1995. “Economic Theory in a Dynamic Economic World.”Business Economics30 (January): 7–12.Google ScholarSrivastava, Rajendra K., Tasadduq A. Shervani, and Liam Fahey. 1998. “Market-Based Assets and Shareholder Value: A Framework for Analysis.”Journal of Marketing62 (January): 2–18.ArticleGoogle ScholarKotler on Marketing: How to Create, Win and Dominate MarketsBy Philip Kotler New York: Free Press, 1999, 257 pages, $27.50Google ScholarA General Theory of Competition: Resources, Competences, Productivity, Economic GrowthBy Shelby D. Hunt Thousand Oaks, CA: Sage, 2000, 303 pagesGoogle ScholarDownload references