Reviews of books

Abstract

Day, George S. 1984.Strategic Market Planning: The Pursuit of Competitive Advantage. St. Paul, MN: West.Google ScholarMoore, Geoffrey A. 1999.Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Rev. ed. New York: HarperBusiness.Google ScholarPorter, Michael E. 1980.Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press.Google ScholarWinning Market Leadership: Strategic Market Planning for Technology-Driven Businessesby Adrian Ryans, Roger Moore, Donald Barclay, and Terry Deutscher Toronto: John Wiley, 2000, 309 pages. $29.95Google ScholarConsumer Psychology of Tourism, Hospitality and LeisureEdited by A. G. Woodside, G. I. Crouch, J. A. Mazanec, m. Oppermann, and M. Y. Sakai CABI Publishing/CAB International, 2000, 387 pagesBalazs, Anne L. 2000. [Review of the bookExpenditures of Older Americans].Journal of the Academy of Marketing Science28 (4): 543–45.Google ScholarBarta, Patrick. 2001. “Census 2000: The New Demographics: Looming Need for Housing a Big Surprise.”Wall Street Journal, May 15, p. B1.Google ScholarKeister, Lisa A. and Natalia Deeb-Sossa. 2001. “Are Baby Boomers Richer Than Their Parents? Intergenerational Patterns of Wealth Ownership in the United States.”Journal of Marriage and the Family63 (2): 569–580.ArticleGoogle ScholarKorszyk, Sophie. 2001. “Baby boomers head for retirement.”Journal of Financial Planning14 (3): 116–123.Google ScholarMoschis, George P. 1993. “Gerontographics: A Scientific Approach to Analyzing and Targeting the Mature Market.”Journal of Consumer Marketing10 (3): 43–54.ArticleGoogle Scholar— 1996.Gerontographics: Life-Stage Segmentation for Marketing Strategy Development. Westport, CT: Quorum Books.Google ScholarRubin, Rose M. and Michael L. Nieswiadomy. 1997.Expenditures of Older Americans. Westport, CT: Praeger.Google ScholarThe Maturing Marketplace: Buying Habits of Baby Boomers and Their Parentsby George P. Moschis, Euehun Lee, Anil Mathur, and Jennifer Strautman Westport, CT: Quorum Books, 2000, 303 pagesGoogle ScholarFullerton, Ronald A. 1988. “How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the ‘Production Era.’”Journal of Marketing52 (1): 109–125.ArticleGoogle ScholarKeith, Robert J. 1960. “The Marketing Revolution.”Journal of Marketing24 (January): 35–38.ArticleGoogle ScholarNo Logo: Taking Aim at the Brand Bulliesby Naomi Klein Toronto: Knopf, 2000, 490 pagesGoogle ScholarImagining Consumers: Design and Innovation From Wedgwood to CorningBy Regina Lee Blaszczak Baltimore, MD, and London: Johns Hopkins University Press, 2000, 380 pages, $39.95Google ScholarDownload references