Reward Rapidly Enhances Visual Perception

Phillip Xin Cheng, Anina N. Rich, Mike E. Le Pelley

Psychological Science · 2021 · Volume 32 · Issue 12

Abstract

Rewards exert a deep influence on our cognition and behavior. Here, we used a paradigm in which reward information was provided at either encoding or retrieval of a brief, masked stimulus to show that reward can also rapidly modulate perceptual encoding of visual information. Experiment 1 ( n = 30 adults) showed that participants’ response accuracy was enhanced when a to-be-encoded grating signaled high reward relative to low reward, but only when the grating was presented very briefly and participants reported that they were not consciously aware of it. Experiment 2 ( n = 29 adults) showed that there was no difference in participants’ response accuracy when reward information was instead provided at the stage of retrieval, ruling out an explanation of the reward-modulation effect in terms of differences in motivated retrieval. Taken together, our findings provide behavioral evidence consistent with a rapid reward modulation of visual perception, which may not require consciousness.

Keywords

reward, visual perception, perceptual learning, consciousness, open data, open materials

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