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An Attitudinal Comparison of Black and White Small Businessmen

Matthew C. Sonfield

Entrepreneurship Theory and Practice · 1978 · Volume 2 · Issue 3

DOI: 10.1177/104225877800200306

Abstract

Black and white small businessmen respondents indicated a variety of similarities and differences in business attitudes. Common stereotypes regarding the black middle class and the small businessman were rejected. Resulting profiles showed that the potentials of black and white small businessmen are equal, but not the opportunities available to them.

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