Perceptions of Time-Sharing Service firms regarding the Small Business Market

Abstract

Marketing managers are surveyed to determine their perceptions of the small business market, and their capabilities and involvement in small business computing. Time-sharing firms appear to serve two distinct markets: large, diverse businesses and small businesses. A majority of the firms, however, are actively pursuing the small business market. Current involvement is greatest in manufacturing, service, and wholesale small businesses, and future involvement is believed to be greater for these areas than for retail and construction small businesses.