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Acting as If: Differentiating Entrepreneurial from Organizational Behavior

William B. Gartner, Barbara J. Bird, Jennifer A. Starr

Entrepreneurship Theory and Practice · 1992 · Volume 16 · Issue 3

DOI: 10.1177/104225879201600302

Abstract

This paper suggests that entrepreneurship is the process of “emergence.” An organizational behavior perspective on entrepreneurship would focus on the process of organizational emergence. The usefulness of the emergence metaphor is explored through an exploration of two questions that are the focus of much of the research in organizational behavior: “What do persons in organizations do?” (we will explore this question by looking at research and theory on the behaviors of managers), and “Why do they do what they do?” (ditto for motivation). The paper concludes with some implications for using the idea of emergence as a way to connect theories and methodologies from organizational behavior to entrepreneurship.

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