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Linking Corporate Entrepreneurship to Financial Theory through Additional Value Creation

George S. Vozikis, Garry D. Bruton, Dev Prasad, A. A. Merikas

Entrepreneurship Theory and Practice · 2000 · Volume 24 · Issue 2

DOI: 10.1177/104225879902400204

Abstract

The study of corporate entrepreneurship (CE) has principally used accounting measures to gauge a firm's CE activities, even though it has increasingly been recognized in entrepreneurial research that more appropriate, theory-based measures are required to provide an accurate picture of a firm's CE performance. This study links corporate entrepreneurship to financial theory by advancing additional value creation (AVC) as a better measure of performance for corporate entrepreneurship activities and based on the output of the firm, rather than the usual accounting measures that are input based.

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