Consumer Socialization and Parental Style Across Cultures: Findings from Australia, Greece, and India

Abstract

This study examines the link between consumer socialization and general parental socialization tendencies among Australian, Indian, and Greek parents. Five basic patterns of socialization were found and the specific consumer socialization practices of each are discussed. Together these 5 parental styles provide a theoretically based typology of parental tendencies in collectivist as well as individualist nations.