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Are Sticky Prices Costly? Evidence from the Stock Market

Yuriy Gorodnichenko, Michael Weber

American Economic Review · 2016 · Volume 106 · Issue 1

DOI: 10.1257/aer.20131513

Abstract

We show that after monetary policy announcements, the conditional volatility of stock market returns rises more for firms with stickier prices than for firms with more flexible prices. This differential reaction is economically large and strikingly robust to a broad array of checks. These results suggest that menu costs—broadly defined to include physical costs of price adjustment, informational frictions, etc.—are an important factor for nominal price rigidity at the micro level. We also show that our empirical results are qualitatively and, under plausible calibrations, quantitatively consistent with New Keynesian macroeconomic models in which firms have heterogeneous price stickiness. (JEL E12, E31, E43, E44, E52, G12, L11)

Keywords

General Aggregative Models: Keynes, Keynesian, Post-Keynesian, Price Level, Inflation, Deflation, Interest Rates: Determination, Term Structure, and Effects, Financial Markets and the Macroeconomy, Monetary Policy, Asset Pricing, Trading Volume, Bond Interest Rates, Production, Pricing, and Market Structure, Size Distribution of Firms

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