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Identity Economics 2016: Where Do Social Distinctions and Norms Come From?

Rachel E. Kranton

American Economic Review · 2016 · Volume 106 · Issue 5

DOI: 10.1257/aer.p20161038

Abstract

Identity economics provides a framework to analyze economic outcomes by establishing people's identities--not just pecuniary incentives--as primary motivations for choice. The heart of the framework is social difference and norms. This paper engages the emerging economic research into sources of divisions and norms: individuals, families, schools, governments, and social movements. The task at hand is to further to develop the micro-foundations of identity, in order to build a socially framed understandings of human motivation that will yield more robust accounts of behavior and institutions and yet better predictions of the implications of policy.

Keywords

Consumer Economics: Theory, Social Choice, Clubs, Committees, Associations, Economic Sociology, Economic Anthropology, Language, Social and Economic Stratification

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