Technical Note—Simplified Estimation Procedures for MCI Models
Masao Nakanishi, Lee G. Cooper
Marketing Science · 1982 · Volume 1 · Issue 3
Abstract
Structural transformations of the MCI model are presented which make the model easily estimated using dummy variables with widely available regression packages. The MCI model is empirically shown to provide better predictive power than several other models of similar form, but ones which do not produce logically consistent market share estimates.
Keywords
multiplicative competitive interaction models, dummy variable regression, logical consistency
Enable JavaScript for citation tools and additional paper interactions.