On “Testing Competitive Market Structures”
P. K. Kannan, Gordon P. Wright
Marketing Science · 1991 · Volume 10 · Issue 4
Abstract
A recent paper by Novak and Stangor ( Marketing Science , Winter 1987) on testing competitive market structures involves testing a two-sided hypothesis to determine the nature of the competitive market structure. In this paper we provide an improvement to the Novak and Stangor procedure by considering a one-sided multivariate hypothesis and suggest methods for testing such hypotheses.
Keywords
market structure
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