The 2004 ISMS Practice Prize Competition
Marketing Science · 2005 · Volume 24 · Issue 3
Abstract
The two reports and two articles (as well as a Commentary) that follow are the finalists from the 2004 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.
Keywords
marketing science practice, sales territory design, sales forecasting, optimal product mix, advertising models
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