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Commentary—Optimal Pricing and Return Policies for Perishable Commodities

Barry Alan Pasternack

Marketing Science · 2008 · Volume 27 · Issue 1

DOI: 10.1287/mksc.1070.0347

Abstract

The paper discusses the genesis of the 1985 paper “Optimal Pricing and Return Policies for Perishable Commodities,” as well as the critical ideas presented in that research. A brief review of the literature that cited and expanded the results of the paper is also presented.

Keywords

channel coordination, single-period inventory model, newsboy problem, revenue sharing, supply chain, perishable commodities

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