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Commentary—A Latent Variable Perspective of Copula Modeling

Edward I. George, Shane T. Jensen

Marketing Science · 2011 · Volume 30 · Issue 1

DOI: 10.1287/mksc.1100.0579

Abstract

The likelihood for copula modeling appears when both the data and the copula representations are seen as being driven by common uniform latent variables. This perspective facilitates Bayesian inference for prediction and copula selection.

Keywords

Bayesian analysis, latent variable, likelihood

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