Erratum

Abstract

The printed version of Marketing Science , 2012, Vol. 31, No. 6, ”An Empirical Study of Word-of-Mouth Generation and Consumption” by Sha Yang, Mantian (Mandy) Hu, Russell S. Winer, Henry Assael, and Xiaohong Chen, pp. 952–963 , contained the incorrect email address for Mantian (Mandy) Hu. The correct affiliation address should be mandyhu@baf.cuhk.edu.hk . The online version of the article has been corrected.