Cryptocurrency Adoption with Speculative Price Bubbles
Yanhao (Max) Wei, Anthony Dukes
Marketing Science · 2021 · Volume 40 · Issue 2
Abstract
We study product adoption in the context of a cryptocurrency market. Cryptocurrencies are subject to network effects and speculative investments, which are not part of standard models of product diffusion. To explore this unique setting, we marry models of stochastic bubbles and the standard model of product diffusion. A rational bubble is raised by speculative investors seeking short-term gains. We find that a bubble accelerates the adoption, which can help explain the fast diffusion of bitcoin. There are reinforcing interactions between the speculative investors and regular users of currency, which can make it easier to form a bubble (compared with a setting without regular users). Our findings suggest how bubbles may help to market products. We also provide conditions under which bubbles may unravel.
Keywords
product adoption, diffusion, cryptocurrency, speculative bubbles, currency marketing
Enable JavaScript for citation tools and additional paper interactions.