Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)
Marketing Science · 2022 · Volume 41 · Issue 3
Abstract
This article points to an inconsistency in the original paper “Pay-as-You-Wish Pricing” by Chen et al. (2017) and discusses a solution to that problem.
Keywords
pay what you want, pay as you wish, participative pricing, erratum
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