Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”
Marketing Science · 2023 · Volume 42 · Issue 1
Abstract
Partisan buycotts and boycotts signal a tear in the American social fabric. History: Olivier Toubia served as the senior editor for this article. Conflict of Interest Statement: The author certifies that he has no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in thismanuscript. The author has no funding to report.
Keywords
polarization, boycotts, political consumerism
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