Reply—Considerations in the Use of Probabilistic Multidimensional Scaling Models

Abstract

Authors' reply to comments (McMennamin, J. L. 1986. Commentary. Marketing Sci. 5 345 and Windal, P. 1986. Commentary. Marketing Sci. 5 346–347.) about their paper (MacKay, D. B., J. L. Zinnes. 1986. A probabilistic model for the multidimensional scaling of proximity and preference data. Marketing Sci. 5 325–344.).