Reply
Marketing Science · 1986 · Volume 5 · Issue 4
Abstract
Author's reply to comments (Morrison, D. G. 1986. Commentary. Marketing Sci. 5 385–386 and Pratt, R. W., Jr. 1986. Commentary. Marketing Sci. 5 387–388.) about his paper (Infosino, W. J. 1986. Forecasting New Product Sales from Likelihood of Purchase Ratings. Marketing Sci. 5 372–384.).
Enable JavaScript for citation tools and additional paper interactions.