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V. Kasturi Rangan

Marketing Science · 1987 · Volume 6 · Issue 2

DOI: 10.1287/mksc.6.2.179

Abstract

Reply to commentaries (Blitzer, H. L. 1987. Commentary. Marketing Sci. 6 175–176 and Koon, R. E. 1987. Commentary. Marketing Sci. 6 177–178.) to author's paper (Rangan, V. K. 1987. The channel design decision: A model and an application. Marketing Sci. 6 156–174.).

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