Reply
D. Sudharshan, Jerrold H. May, Allan D. Shocker
Marketing Science · 1987 · Volume 6 · Issue 2
Abstract
Reply to commentaries (Dodson, J. A., J. B. Brodsky. 1987. Commentary. Marketing Sci. 6 202–203 and Johnson, R. M. 1987. Commentary. Marketing Sci. 6 204–205.) to authors' paper (Sudharshan, D., J. H. May, A. D. Shocker. 1987. A simulation comparison of methods for new product location. Marketing Sci. 6 182–201.).
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