Managing NPD: Cost and Schedule Performance in Design and Manufacturing
Akhilesh Bajaj, Sunder Kekre, Kannan Srinivasan
Management Science · 2004 · Volume 50 · Issue 4
Abstract
In this field study, conducted at a leading avionics guidance systems manufacturer, we gathered primary data on time and cost performance of both the design and manufacturing phases of new product development (NPD). We modeled the impact of the management levers relating to oversight, the intensity of design specialization, and the level of interaction with the customer. The study highlights the necessity of leveraging the interdependencies between the design and manufacturing phases in NPD.
Keywords
time to market, new product development, project management, cost and time trade-offs, customer involvement, financial metrics, NPD
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