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Technical Note—Exact Distribution of Visiting Rates

Saralees Nadarajah, Samuel Kotz

Management Science · 2008 · Volume 54 · Issue 4

DOI: 10.1287/mnsc.1070.0803

Abstract

The exact distribution of visiting rates does not appear to be widely known in the marketing literature. Here, analytical expressions are derived for the exact distribution, and their performance is compared with some known approximation. Some computer programs are provided for practical use.

Keywords

marketing, statistics, probability

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