Book Reviews

Abstract

Book Reviews —McGuire, Joseph W., Theories of business behavior . Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1964, $10.60, 268 pp—reviewed by Malcolm H. Gotterer; —Wilde, Douglass J., Optimum seeking methods . Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1964, $6.75, pp. 202—reviewed by Merrill M. Flood; —Kast, Fremont E. and Rosenzweig, J. E., Science, technology, and management . New York: McGraw-Hill Book Company, Inc., 1963, $7.95, 368 pp—reviewed by Thomas C. Rowan; —Drucker, Peter F., Managing for results . New York, Evanston and London: Harper & Row Publishers, 1964, $5.00, 240 pp—reviewed by Leopold R. Michel.