Book Reviews

Abstract

Book Reviews —Buzzell, Robert D. “Mathematical Models and Marketing Management.” Boston, Mass.: Harvard Business School, Division of Research, 1964, $6.00, pp. 273—reviewed by Burton V. Dean; —Kaufmann, A. “Methodes et Modeles de la Recherche Operationnelle, Vol. II.” Paris, France: Dunod, Collection L'Economie de l'Entreprise, 1964, pp. 534—reviewed by Jacques Fayette; —Simmonard, M. “Programmation Lineaire.” Paris, France: Dunod, 1962, 68 NF, pp. 420—reviewed by Jacques Fayette; —Janowitz, Morris (ed.) “The New Military, Changing Patterns of Organization.” Research Studies Edited by Morris Janowitz. New York: Russell Sage Foundation, 1964, $6.50, pp. 369—reviewed by Frederick Betz; —Le Breton, Preston P. “General Administration Planning and implementation.” New York: Holt, Rinehart and Winston, Inc., 1965, $5.95, pp. 248—reviewed by Van Maren King; —Jan Zielenewski. “Organizacja Zespolow Ludzkich: Wstep do Teorii Organizacjii Kierowania” (Organization of Human Groups: Introduction to the Theory of Organization and Management). Warsaw: Panstwowe Wydawnictwo Naukowe, 1964. 606 pp. 46 zloty—reviewed by Anatol Rapoport; —Lesourne, Jacques, “Le Calcul Economique,” Collection Sigma, Paris, Dunod, 29 F, pp. 264—reviewed by Henry G. Tulkens. Books Received