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Marketing Science

Kenneth A. Longman

Management Science · 1968 · Volume 15 · Issue 2

DOI: 10.1287/mnsc.15.2.b101

Abstract

—Editorial introduction —The mailbag: –“To the Editor” by Lawrence F. Young, New York –“To the Editor” by Robert J. Schreiber, New York –“To the Editor” by Maurice W. Sasieni, London, U.K. –Editor's invitation for letters that have something to do with marketing science.

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