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Letter to the Editor—A Model of Business-Society

William T. Moran

Management Science · 1970 · Volume 16 · Issue 6

DOI: 10.1287/mnsc.16.6.b322

Abstract

A business enterprise in a microcosmic society—and a good enough model for experiments in operating society. It must maintain a fine balance between (A) stable and efficient operation within the present rules of the game and (B) exploration, change and growth—the anticipation or creation of tomorrow's rules.

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