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Note—A Note on Decision Making and Replacing Sure Prospects with Uncertain Prospects

Martin Shubik

Management Science · 1973 · Volume 19 · Issue 6

DOI: 10.1287/mnsc.19.6.711

Abstract

In the making of decisions where the valuation problem poses the major difficulty an individual may choose to replace a hard-to-evaluate certain prospect with a much easier to evaluate set of uncertain prospects.

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