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Comment on “Solving the ‘Marketing Mix’ Problem using Geometric Programming”

V. Balachandran

Management Science · 1975 · Volume 21 · Issue 10

DOI: 10.1287/mnsc.21.10.1204

Abstract

Comment on “Solving the ‘Marketing Mix’ Problem using Geometric Programming” ( Management Sci. , Vol. 21, No. 2, October 1974, pp. 160–171.).

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