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Note—On “A Parsimonious Description of the Hendry System”

Joel R. Rubinson, Wilfried R. Vanhonacker, Frank M. Bass

Management Science · 1980 · Volume 26 · Issue 2

DOI: 10.1287/mnsc.26.2.215

Abstract

The Hendry market structure and partitioning theory and methodology are explained and contrasted with a strictly empirical approach in this note.

Keywords

marketing: competition, probability: entropy

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