Goal Setting for Effective Corporate Planning
John B. Guerard, Alden S. Bean, Bernell K. Stone
Management Science · 1990 · Volume 36 · Issue 3
Abstract
The hypothesis that firms simultaneously determine their research and development, investment, dividend, and new debt policies generally is substantiated in the financial literature. The strategic planning model advocated in this study offers an alternative to the generally accepted goals of maximizing the return on equity or growth in earnings per share.
Keywords
financial economics, corporate strategy, R&D
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