The Many-Player Advertising Game

Management Science · 1999 · Volume 45 · Issue 11

Abstract

This study extends the time-variant closed-loop strategy of Fruchter and Kalish (1997) to the n -player advertising game. We demonstrate that solving an n -player game using 2 players results in overadvertising.

Keywords

differential games, noncooperative, Nash equilibrium, marketing-advertising

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