Planning Business Progress

Abstract

A study of the patterns underlying business profits and progress was touched off by loss of market position and profit. The problem was to discover patterns in our technologically advanced economy which would give top management a new basis for planning profit. Useful insights were gained, particularly on the acceleration in idea production and productivity and on the character of the innovation cycle and its relation to employment, investment, and profitability. A model is built which corrects certain errors in Parkinson's law and Keynes theory.