Book Reviews

Abstract

Book Reviews —Bass, F. M., et al., Mathematical models and methods in marketing . Homewood, Illinois: Richard K. Irwin, Inc., 1961, $8.50, 545 pp—reviewed by Murray A. Geisler; —Feigenbaum, A. V., Total quality control-engineering and management . New York: McGraw-Hill Book Company, Inc., 1961, $11.00, 627 pp—reviewed by Murray A. Geisler; —Newman, William H. and Summer, Charles E. Jr., The process of management-concepts, behavior, and practice . Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1961, 675 pp—reviewed by F. T. Malm. Books Received