The Future of Retail Operations
Felipe Caro, A. Gürhan Kök, Victor Martínez-de-Albéniz
Manufacturing & Service Operations Management · 2020 · Volume 22 · Issue 1
Abstract
Retailing consists of all the activities associated with the selling of goods to the final consumer. In this article, we review the research on retail operations published in Manufacturing & Service Operations Research ( M&SOM ) since 1999. We then discuss the current retail landscape and the new research directions it offers, in which M&SOM can play a prominent role.
Keywords
e-commerce, omnichannel, analytics, retail externalities
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