The Analyst's Bookshelf

Abstract

Book Reviews —Ronald E. Frank, Alfred A. Kuehn, and William F. Massy, Quantitative Techniques in Marketing Analysis: Text and Readings , Richard D. Irwin, Inc., Homewood, Illinois, 1962, 556 pages, $10.60—reviewed by John D. C. Little; —Ronald E. Miller, Domestic Airline Efficiency, An Application of Linear Programming , The M.I.T. Press, Cambridge, Massachusetts, 1963, 190 pages, $6.00—reviewed by Alec M. Lee; —Edward A. Feigenbaum and Julian Feldman (editors), Computers and Thought , McGraw-Hill Book Co. New York, N. Y., 1963, 549 pages, $7.95—reviewed by Martin Greenberger; —Seymour J. Deitchman, Limited War and American Defense Policy , The M.I.T. Press, Cambridge, Massachusetts, 1964, 288 pages, $10.00—reviewed by T. E. Caywood; —K. D. Tocher, The Art of Simulation , D. Van Nostrand Co., Princeton, N. J., 1963, 194 pages, $5.95—reviewed by Andrew W. Marshall; —Robert E. Machol and Paul Gray (editors), Recent Developments in Information and Decision Processes , The Macmillan Co., New York, N. Y., 1962, 197 pages, $8.00—reviewed by Ronald A. Howard; —Ludwig von Bertalanffy and Anatol Rapoport (editors), General Systems: Yearbook of the Society for General Systems Research , Volume VIII, Society for General Systems Research, c/o Milton D. Rubin, Secretary-Treasurer, The MITRE Corporation, Bedford, Mass., 1963, 251 pages, $7.50 (paper)—reviewed by William F. Whitmore; —Robert L. Graves and Philip Wolfe (editors), Recent Advances in Mathematical Programming , McGraw-Hill Book Co., Inc., New York, N. Y., 1963, 359 pages, $11.95—reviewed by Saul I. Gass.