The Analyst's Bookshelf

Abstract

Book Reviews —A. Battersby, Network Analysis for Planning and Scheduling , Third Edition, John Wiley & Sons, Inc., New York, N.Y., 1970, $10.50—reviewed by Thomas L. Saaty; —Ambar G. Rao, Quantitative Theories in Advertising , John Wiley & Sons, New York, N.Y., 1970, 103 pages, $10.95—reviewed by Marshall Freimer; —Jati K. Sengupta and Karl A. Fox, Economic Analysis and Operations Research: Optimization Techniques in Quantitative Economic Models , North-Holland Publishing Company, Amsterdam, 1969, 478 pages, $22.50—reviewed by Nancy Schwartz; —Leon S. Lasdon, Optimization Theory for Large Systems , Macmillan Co., New York, N.Y., 1970, 523 pages, $14.95—reviewed by A. M. Geoffrion.