An Organizational Identity Approach to Strategic Groups
Vikas Anand, Mahendra Joshi, Anne M. O'Leary-Kelly
Organization Science · 2013 · Volume 24 · Issue 2
Abstract
We argue that a firm forms three distinct relationships with strategic groups—identification, disidentification, and ambivalent identification. Firms can form any of these relationships with multiple strategic groups, and the set of these relationships comprises a firm's strategic group configuration (SGC). We propose that the nature of a firm's identity influences the characteristics of its SGC. We demonstrate the implications of our model by exploring how a firm's strategic group configuration affects its information-seeking behaviors. Finally, we describe how the SGC framework offers several key implications for this field of research.
Keywords
strategic groups, organizational identity, organizational identification, strategic group identity
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