Visual Data in Organizational Research
Organization Science · 1991 · Volume 2 · Issue 2
Abstract
This paper urges organizational researchers to collect data from subjects in the form of pictures, diagrams, computer graphics, and other visual representations. Drawing on theoretical and empirical work in cognitive psychology, neurophysiology, linguistics, and artificial intelligence, it presents a rationale for collecting visual data, provides examples, and suggests research questions and settings where visual data may be preferable to verbal data.
Keywords
data representation, visual data, computer graphics
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