Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Research Methodology
Journal of Marketing Research · 2005 · Volume 42 · Issue 3
DOI: 10.1509/jmkr.2005.42.3.254
Abstract
This article is a response to Richard Johnson's (2005) memoir. It notes some of the important contributions that Johnson has made to marketing research and reflects on his unique personal and professional characteristics.
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