Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products
Henrik Hagtvedt, Vanessa M. Patrick
Journal of Marketing Research · 2008 · Volume 45 · Issue 3
Abstract
In this research, the authors investigate the phenomenon of “art infusion,” in which the presence of visual art has a favorable influence on the evaluation of consumer products through a content-independent spillover of luxury perceptions. In three studies, the authors demonstrate the art infusion phenomenon in both real-world and controlled environments using a variety of stimuli in the contexts of packaging, advertising, and product design.
Keywords
visual art, luxury, aesthetics, spillover effects, packaging, advertising, product design
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